Subject description - AE0B16EPD

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AE0B16EPD Business economics
Roles:P, V Extent of teaching:2+2s
Department:13116 Language of teaching:EN
Guarantors:  Completion:KZ
Lecturers:  Credits:4
Tutors:  Semester:Z,L


Basic course of Business Economics deals with the subject from wide angle of view, discussing all particular aspects of Business Economics, and relationships between them.

Study targets:

To get the overview of what is Business Economics, and how the real life of a business company looks like.


Aim of the course is to show Business Economics in its complexity. The course is focused on more practical questions than a plain theory. General conclusions of each sub-topic follow concrete practical examples. Own business plan is prepared by each student as a semestra project. The business plan plays a key role for exam result of each student.

Course outlines:

What is Business / Business Environment Business Plan Law in business Book keeping and Budgeting Short term and long term financing Cash flow and efficiency criteria Marketing Management Human resources management

Exercises outline:

Same as outline of lectures


- Printed materials distributed in one of first week(s) - Koontz, H., Weihrich, H.: Management. McGraw-Hill, 1998 - Brealey, R.A., Meyers, S.C.: Principles of Corporate Finance. McGraw-Hill, 2000 - Nickels, W. G.: Understanding Business. Mosby, 1997 Kotler: Marketing Management. e.g. Pearson Education Limited 2015 Rigsby, Greco: Mastering strategy. McGraw-Hill Education, 2003 Richard P. Feynman: Surely You're Joking, Mr. Feynman!. W. W. Norton & Company, 1997
B. Pease, R. Pease: Why Men Don't Listen and Women Can't Read Maps. Harmony, 2001


No prerequisities.


AE0B16EPD - Business Economics


... are relict of previous century. Who cares about them, in the age of Google?

Subject is included into these academic programs:

Program Branch Role Recommended semester
BEOI1 Computer Systems V
BEOI_BO Common courses V
BEOI3 Software Systems V
BEOI2 Computer and Information Science V
BEKYR1 Robotics P 3
BEKYR_BO Common courses P 3
BEKYR3 Systems and Control P 3
BEKYR2 Sensors and Instrumentation P 3
BEEEM1 Applied Electrical Engineering V 3
BEEEM_BO Common courses V 3
BEEEM2 Electrical Engineering and Management V 3
BEKME1 Communication Technology P 3
BEKME5 Komunikace a elektronika P 3
BEKME_BO Common courses P 3
BEKME4 Network and Information Technology P 3
BEKME3 Applied Electronics P 3
BEKME2 Multimedia Technology P 3
MEOI1 Artificial Intelligence V
MEOI5NEW Software Engineering V
MEOI5 Software Engineering V
MEOI4 Computer Graphics and Interaction V
MEOI3 Computer Vision and Image Processing V
MEOI2 Computer Engineering V

Page updated 27.7.2021 13:52:12, semester: L/2021-2, L/2020-1, Z,L/2022-3, Z/2021-2, Send comments about the content to the Administrators of the Academic Programs Proposal and Realization: I. Halaška (K336), J. Novák (K336)