Subject description - AE0B16EPD
Summary of Study |
Summary of Branches |
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List of Roles |
Explanatory Notes
Instructions
AE0B16EPD | Business economics | ||
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Roles: | P, V | Extent of teaching: | 2+2s |
Department: | 13116 | Language of teaching: | EN |
Guarantors: | Completion: | KZ | |
Lecturers: | Credits: | 4 | |
Tutors: | Semester: | Z,L |
Anotation:
Basic course of Business Economics deals with the subject from wide angle of view, discussing all particular aspects of Business Economics, and relationships between them.Study targets:
To get the overview of what is Business Economics, and how the real life of a business company looks like.Content:
Aim of the course is to show Business Economics in its complexity. The course is focused on more practical questions than a plain theory. General conclusions of each sub-topic follow concrete practical examples. Own business plan is prepared by each student as a semestra project. The business plan plays a key role for exam result of each student.Course outlines:
What is Business / Business Environment Business Plan Law in business Book keeping and Budgeting Short term and long term financing Cash flow and efficiency criteria Marketing Management Human resources managementExercises outline:
Same as outline of lecturesLiterature:
- Printed materials distributed in one of first week(s) - Koontz, H., Weihrich, H.: Management. McGraw-Hill, 1998 - Brealey, R.A., Meyers, S.C.: Principles of Corporate Finance. McGraw-Hill, 2000 - Nickels, W. G.: Understanding Business. Mosby, 1997 Kotler: Marketing Management. e.g. Pearson Education Limited 2015 Rigsby, Greco: Mastering strategy. McGraw-Hill Education, 2003 Richard P. Feynman: Surely You're Joking, Mr. Feynman!. W. W. Norton & Company, 1997B. | Pease, R. Pease: Why Men Don't Listen and Women Can't Read Maps. Harmony, 2001 |
Requirements:
No prerequisities.Note:
AE0B16EPD - Business Economics |
Keywords:
... are relict of previous century. Who cares about them, in the age of Google? Subject is included into these academic programs:Page updated 5.3.2021 17:52:09, semester: Z/2020-1, L/2021-2, L/2020-1, Z/2021-2, Send comments about the content to the Administrators of the Academic Programs | Proposal and Realization: I. Halaška (K336), J. Novák (K336) |