Summary of Study | Summary of Branches | All Subject Groups | All Subjects | List of Roles | Explanatory Notes               Instructions

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AE0B16EPD	Business economics
Roles:	P, V	Extent of teaching:	2+2s
Department:	13116	Language of teaching:	EN
Guarantors:		Completion:	KZ
Lecturers:		Credits:	4
Tutors:		Semester:	Z,L

Anotation:

Basic course of Business Economics deals with the subject from wide angle of view, discussing all particular aspects of Business Economics, and relationships between them.

Study targets:

To get the overview of what is Business Economics, and how the real life of a business company looks like.

Content:

Aim of the course is to show Business Economics in its complexity. The course is focused on more practical questions than a plain theory. General conclusions of each sub-topic follow concrete practical examples. Own business plan is prepared by each student as a semestra project. The business plan plays a key role for exam result of each student.

Course outlines:

What is Business / Business Environment Business Plan Law in business Book keeping and Budgeting Short term and long term financing Cash flow and efficiency criteria Marketing Management Human resources management

Exercises outline:

Same as outline of lectures

Literature:

- Printed materials distributed in one of first week(s) - Koontz, H., Weihrich, H.: Management. McGraw-Hill, 1998 - Brealey, R.A., Meyers, S.C.: Principles of Corporate Finance. McGraw-Hill, 2000 - Nickels, W. G.: Understanding Business. Mosby, 1997 Kotler: Marketing Management. e.g. Pearson Education Limited 2015 Rigsby, Greco: Mastering strategy. McGraw-Hill Education, 2003 Richard P. Feynman: Surely You're Joking, Mr. Feynman!. W. W. Norton & Company, 1997

B.

Pease, R. Pease: Why Men Don't Listen and Women Can't Read Maps. Harmony, 2001

Requirements:

No prerequisities.

Note:

AE0B16EPD - Business Economics

Keywords:

... are relict of previous century. Who cares about them, in the age of Google?

Subject is included into these academic programs:

Program	Branch	Role	Recommended semester
BEOI1	Computer Systems	V	–
BEOI_BO	Common courses	V	–
BEOI3	Software Systems	V	–
BEOI2	Computer and Information Science	V	–
BEKYR1	Robotics	P	3
BEKYR_BO	Common courses	P	3
BEKYR3	Systems and Control	P	3
BEKYR2	Sensors and Instrumentation	P	3
BEEEM1	Applied Electrical Engineering	V	3
BEEEM_BO	Common courses	V	3
BEEEM2	Electrical Engineering and Management	V	3
BEKME1	Communication Technology	P	3
BEKME5	Komunikace a elektronika	P	3
BEKME_BO	Common courses	P	3
BEKME4	Network and Information Technology	P	3
BEKME3	Applied Electronics	P	3
BEKME2	Multimedia Technology	P	3
MEOI1	Artificial Intelligence	V	–
MEOI5NEW	Software Engineering	V	–
MEOI5	Software Engineering	V	–
MEOI4	Computer Graphics and Interaction	V	–
MEOI3	Computer Vision and Image Processing	V	–
MEOI2	Computer Engineering	V	–

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Page updated 5.3.2021 17:52:09, semester: Z/2020-1, L/2021-2, L/2020-1, Z/2021-2, Send comments about the content to the Administrators of the Academic Programs

Proposal and Realization: I. Halaška (K336), J. Novák (K336)