What are cookies, pixels and what do we need them for?

Similar to other websites, we also use cookies, pixels and other technologies. In the following text, we will describe how they work and what we need them for.

Cookies are small pieces of data that are stored on your browser or your mobile device while browsing the web.

Pixels are small images or "pieces of code" that exist on a website or in an e-mail. Pixels collect information about your browser or mobile devices and some of them may even store cookies.

Individual cookies have different storage times on your device. Some cookies will be deleted from your device after you close the window (session cookie), others will remain stored on your device even after you finish viewing our website (permanent cookie).

Why do we use cookies?

Cookies allow us to remember your actions and preferences over a period of time so that you do not have to enter them repeatedly each time you return to the website or go from one website to the next.

Cookies help us understand what interests you on our website, whether it is clear enough for you and you can find what you are looking for on it. So we use them to improve the user experience. Cookies can also record other information such as the number of visitors to our website or which sections of our website you visit most often. In addition to improving the web interface, they are also used to display promoted content that is relevant to you based on your interests and needs. For example, if you are interested in a bachelor's program, we will not recommend the possibilities of doctoral studies to you through promotional content. Communication through promoted content (such as videos from laboratories) is also important to us because the algorithms of social networks somewhat disadvantage unpaid contributions. Therefore, if we want to effectively inform you about the possibilities of studying at the Faculty of Electrical Engineering at the Czech Technical University, we must find our way to you, while ideally not spamming you with irrelevant content.

What cookies do we use?

  1. Functional and Technical Cookies - These cookies ensure that our website functions properly, such as setting the preferred language on the website. Without these cookies, our website would not work properly. Their use is inevitable and the period of time they are stored is usually short.
  2. Analytical Cookies - These cookies are used to obtain data about traffic to our website, information about searches performed on our site and also to find out how you navigate our site so that we can make it as pleasant as possible to use. We use the following third-party solutions for these cookies:

    Google Analytics

    Address: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

    You can find more information about privacy protection here, you can set the add-on available here to reject cookies.

  3. Marketing and Advertising Cookies - We use these cookies to show you promoted content that may be of interest to you according to your key preferences. We store cookies of this type only with your consent. We use the following third-party solutions for these cookies:

    Google AdWords

    Adresa: Google Ireland Limited Gordon House, Barrow Street, Dublin 4, Irsko

    You can find more information about privacy protection here, you can reject cookies here.

    Google Tag Manager

    Address: Google Ireland Limited Gordon House, Barrow Street, Dublin 4, Ireland

    You can find more information about privacy protection here, you can reject cookies here.

    Facebook Pixel

    Address: Facebook Ireland Ltd. 4 Grand Canal Square, Grand Canal Harbour Dublin 2, Ireland

    You can find more information about privacy protection here, you can reject cookies here.

Setting options

There are several ways to manage or limit how we or our second parties use cookies and similar technologies:

  1. Browser settings: although most browsers have basic settings that accept cookies, their settings allow you to delete or reject cookies. However, please note that in this case, some of the services provided may not work properly.
  2. Third parties: third-party solutions can be used to limit cookies, for example at optout.aboutads.info.
  3. Second parties' own solutions: it is also possible to use the solutions offered by the individual second parties mentioned above to limit cookies.

Contact

If you have any questions about cookies and about this document, write to us at pr@fel.cvut.cz. You can find more information about personal data protection at the CTU here.

Responsible person: Ing. Mgr. Radovan Suk