About group
The group analyzes the conditions in which a company is situated regarding the current dynamic changes in both the macro- and microenvironment. Then, based on that determination of the relevant factors and measures and allowing for the maintenance or growth of competitiveness of the company, it finds the critical market competence that is a prerequisite for the effective management of the work on both the vertical and the horizontal level of the enterprise.
Our Purpose
The issue of production organization and management is one of the essential pillars of industrial practice. Similarly, it should be an important part of study fields and programs aimed at Faculty of Economics and business or technical-economic focused areas. Production is a critical piece of the value chain, where there is a tradition of competitive advantage (uniqueness of the product, minimizing the cost price ratio).
All production systems share a common set of starting points, characters, tools and principles that form the solid base for creatively composing the mosaic which can shape the success of the company, provided the establishment of specific, given conditions of the corresponding system. Fundamental knowledge of the default state of these tools is necessary. Then, consistent with the discursive mind, we gradually understand the subject, and we then move from one concept to another, until we put down the desired result.
It is also our premise that the full understanding of the nature and sources of individual information about production management, in particular regarding the full implementation of the companies in the socio-economic cycle, is characterized by the development of information technologies and the possible uses of software systems. Network and organizational linking companies, moreover, leads to the fact that an active management approach can now be extended to the whole supply chain. This opens up new opportunities concerning market forecasts, cost reductions, inventory management and overall increased flexibility. The competition in competitiveness becomes a competition between chains of subcontractors to the end-user.
Modern guided companies require:
- implementing the requirements of the market
- not being satisfied
- equipping the appropriate technology
- ensuring the desired quality
- being open to the reduction of costs
- being organized for adaptability
- securing production factors (quality, quantity, time)
- employing with qualified staff
- reaching the necessary productivity
- being fully innovative
Our Projects
Maximizing a company’s competitiveness is centered on the analysis of the value chain. The purpose of the analyses is to find an approach to production management, which guarantees adaptability to the requirements of the market, ensures the marketing concept business, applies comprehensive standardization, enforces procedural management, utilizes an integrated approach to the functions of operational production management and respects the principles of product management. Individual tasks can be clearly characterized as follows:
- the integration of production management, sales and purchase
- the use of standardization in the value creationchain
- the procedural focus of production management
- management of the supply chain
Low competitive ability is characterized by the lack of ability to offer the market products and services that find a positive response from customers. In many enterprises, however, the problem is even more profound in that they gradually lose the ability to re-find their position amongst the competition. The project comes from reality and in framework of the project from the underlying knowledge of our own scientific-pedagogical practice, publishing our own foreign contacts with the management of a number of companies and the outcome of special-purpose field research in selected enterprises.
On the basis of our research we obtain and analyze knowledge about the management of the supporting subsystems and their problems. The aim is to create a file of ideas and ways to implement them which will be reflected in the improvement of competitiveness and the increased the prosperity of the companies. The project aims to enrich the teaching at Czech universities and the wider public about its conclusions. A company’s economic strength is not enough for it to thrive it must also be able to quickly, flexibly and especially unconventionally respond to changes in the environment or entrepreneurial opportunities.
Czech companies are generally confident in their belief that success involves the application of market orientation, expressed by the marketing concept of management. Do they understand, however, its position as a business philosophy and as a system of related functions of thought and implementation? Consdier the following steps:
- the transition to a market orientation
- analysis of the requirements of the market
- product management
- the solution of the flexibility of the production from the perspective of cost and customer satisfaction
Our Funding
- Research plan ČVUT FEL Decision-making and management for industrial production III, MSM 6840770038 - TÚ 11: the Management of the company and its competitive ability, leading researcher Prof. Tomek.
- GAČR 402/02/0160 Research low capital-intensive restructuring of the load-bearing intercompany relations in small and medium - sized enterprises- the contradictions with marketing, investigators Prof. Tomek, Doc. Vávrová.
- GAČR 402/06/0297 Research the application of critical market competencies and removal of potential contradictions in small and medium - sized enterprises- the status of marketing in the firm, researchers Prof. Tomek, Doc. Vávrová.
