Publications
Quality Management and Marketing
- Authors: Ing. Jaroslav Šafránek, CSc.,
- Publication: Marketing & komunikace. 2007, XVII(3), 31. ISSN 1211-5622.
- Year: 2007
- Department: Department of Economics, Management and Humanities
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Annotation:
The customer, with his projections and demands, is an exclusive judge of product quality. Authors understand the customer cannot know everything about product and it is necessary to protect the customer in sphere of safety and unobnoxiousness.
